Tag Heuer Carrera: One of the most popular sports watches
Tag Heuer can look back on a company history of more than 150 years and has played a major role in the watchmaking industry ever since. Especially in the field of precision technology and the enhancements of the chronometer the brand achieved some revolutionary innovations: from the first patent for the stopwatch mechanism to the first hundredth-of-a-second timepiece to the first quartz watches with analogue display. The label, that was founded in 1860 by Edouard Heuer in Saint-Imier, Switzerland, is characterized by an immense passion for the high art of Haute Horlogerie.
The business also has a great passion for international racing. From 1992 to 2003 Tag Heuer created the chronometers for the Formula One. In addition to the famous Carrera, they developed a mini-series of three limited watches in honor of the Mercedes SLR McLaren
Sporty and innovative – Carrera by Tag Heuer
Inspired by the motorsport the Tag Heuer Carrera was launched in 1964 following the world-famous Carrera Panamericana long-distance race in Mexico. Jack Heuer, the son of the company founder, developed the model with a special focus on practicability and created a masterpiece that fascinated by its large, easy-to-read dial and a shock-resistant, waterproof case.
Tag Heuer Carrera quickly became one of the most popular models of the manufacturer and even today those luxury timepieces enjoy great popularity amongst watch fanciers. Thanks to numerous new interpretations over the years, the Carrera collection includes various designs for women and men meanwhile – whether automatic watches or electromechanical timepieces.
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